Resolution 446/2025 – New simplification of legal provisions for advertisements offering goods and services.
Consumer Protection Department Report | Resolution 446/2025 – New simplification of legal provisions for advertisements offering goods and services
On November 3, 2025, Resolution 446/2025 of the Ministry of Industry and Commerce was published in the Official Gazette, which introduces new rules for the advertising of goods and services, reinforces transparency on ticket resale sites and establishes specific conditions for the advertising of online gambling and betting. The regulation repeals Resolution 12/2024 and will enter into force 30 days after its publication.
General scope
– It applies to any advertising of goods or services that involves an offer under the terms of Article 7 of Law 24,240, disseminated by any means (television, cinema, graphic, public roads (static or mobile), radio, digital media and online platforms).
– It does not exempt compliance with other applicable regulations (e.g., Law 24,788 on the fight against alcoholism, ANMAT, BCRA), or with national, provincial or CABA laws that impose mandatory legends.
Main news
Access to mandatory information in advertisements offering goods and services:
– Through a website or alternative communication channel, the following information must be provided regarding the offer: territorial and temporal validity, name, address and CUIT of the bidder, marketing conditions and stock limitation if any.
– To comply with the above, the piece must include the phrase: “FOR MORE INFORMATION OR APPLICABLE LIMITATIONS CONSULT www….” or “FOR MORE INFORMATION OR APPLICABLE LIMITATIONS CONSULT 0800… or another alternative channel…”. In Spanish: “PARA MÁS INFORMACIÓN O LIMITACIONES APLICABLES CONSULTE EN www.…” o “PARA MÁS INFORMACIÓN O LIMITACIONES APLICABLES CONSULTE EN 0800
– In all graphic media, the legend must appear within the space of the piece, at the bottom, occupying the entire horizontal space, with a minimum height of 5% of the total height of the advertisement and a minimum typography of 4 mm in height, in bold, and clearly legible.
– In radio advertisements, the reference to the alternative website or channel must be clear and audible, without background music, and with understandable speech speed, no faster than the main body of the advertisement. In audiovisual advertisements (TV, cinema, digital media), the legend must remain on the screen for a minimum of 5 continuous seconds, or for the entire duration if the advertisement is shorter, while in digital media, the reference to the information must be included in a way that is easy to access and read for consumers.
Pricing and financing display:
– If financed prices are displayed in print, radio, television, cinematographic or other media, the information on the amount and amount of installments and the Annual Total Effective Financial Cost (CFTEA) must be provided through a website or alternative communication channel, with the specifications explained above.
– On the other hand, if the advertising is through digital media or websites, the financing information must be clearly informed within the piece.
Promotions, competitions, raffles (Decree 961/2017):
– The medium where the information required by Article 3 of Decree 961/2017 is available must be a website or alternative communication channel, and this circumstance must be indicated in the corresponding advertising with the formalities explained above.
– Exception: the legend “No obligation to purchase” must be included in the advertising piece as required by Decree 961/2017.
Sites for tickets resale:
– When tickets for shows, sporting or artistic events are marketed through websites, similar formats, networks or third-party sites that are not official, but for resale, it must be clearly and conspicuously reported on the main page with the legend: “THIS IS A TICKET RESALE SITE” (in Spanish: “ESTE ES UN SITIO DE REVENTA DE ENTRADAS”).
Online gambling and betting advertising:
– All advertising of games and bets disseminated on the internet, social networks, posters on public roads, graphic and audiovisual media, or any other format or platform within Argentina, must include the legend “COMPULSIVE GAMBLING IS HARMFUL TO HEALTH” and the legend “+18” (in Spanish: “EL JUGARCOMPULSIVAMENTE ES PERJUDICIAL PARA LA SALUD” y la leyenda “+18”).
– The legend must be included within the advertising piece, occupying at the foot of it the entire horizontal space, and with a height equal to or greater than 10% of the total height of the advertisement. It must be clearly visible, in bold, and with contrasting colors that allow it to be clearly seen. In radio media, it must be voiced clearly, without background music, audible and understandable, and cannot be the same faster, compared to the text voiced in the main body of the advertisement.
– The legend must remain visible throughout the advertisement or when a person mentions online betting, it must be present during the entire time that reference is made to the modality of participation and/or access to gaming and betting sites.
– A reporting channel on non-compliance in gaming/betting is established to report on people or influencers who disseminate online gaming and betting sites without including the mandatory legend or in violation of the commercial loyalty regulations. It can be done by filling out a form in https://www.argentina.gob.ar/economia/industria-y-comercio/defensadelconsumidor.
Finally, non-compliance with this regulation will be sanctioned in accordance with Decree 274/2019 and/or Law 24,240.