Announcing our new look.
PRESS RELEASE
August 15th, 2017. Our firm celebrated its 120th anniversary on July 8th. Since Beccar Varela’s foundation, guided by our history, we have maintained and passed on values to new generations, while constantly incorporating new ideas. Following this trend, we have chosen to celebrate this anniversary by renewing our brand. Horacio E. Beccar Varela, Managing Partner, noted “Beccar Varela is an innovation leader, and these changes demonstrate that we are always prepared to grow.” He added he is particularly proud of the participation of the firm’s members in the process of creating the new image.
Name. While our business name remains “Estudio Beccar Varela”, from now on we will use “Beccar Varela”, the name which most of our clients and friends know us by already.
Isologotype. Inspired by various activities in which our team members shared ideas and proposals, the new isologotype maintains the traditional deep blue and serif style typography of our previous logo, while incorporating vibrant green shades and adopting a more square shape. For the first time, we are incorporating an isologo, an abstract design with forward movement, pointing to the future, and blending in elements of a feather, wave and wing. The characteristics of each – knowledge, vitality and adaptability – are concepts highlighted by our team members as representing Beccar Varela’s culture, tradition and innovation.
Website. As part of our continuous client service improvements, we will soon be launching a new, more modern, user-friendly website.
Offices. Both our headquarters in Buenos Aires city center and our branch in the northern suburbs will incorporate the colors of the new image in the decor and signage systems.
We are inspired by our new look and delighted to celebrate our 120th anniversary through renewal.
