Blockchain: Argentine advertising agency certifies campaign for Oreo on the Ethereum blockchain.
Argentina-based ad agency Kickads is taking Oreo biscuits to the Ethereum blockchain with its new strategy of certifying online ad campaigns. Kickads partnered with Spanish startup Adwatch, which is dedicated to certifying digital advertising on blockchain, to “boost the transparency and sustainability of the online advertising ecosystem”.
Fernando Acinapura, vice president of Kickads, said in an interview to a local media that, through this tool, they can define the rules of each ad individually and what happens every time is shown to a user: “In advertising, the blockchain allows to certify each of the impressions (visual impacts) of advertisements in digital media, both for web and mobile” explained Acinapura.
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