JULY 17, 2019

Beccar Varela advises Kids Corp and SuperAwesome in strategic investment for Latin America.



Buenos Aires, 17 July 2019. Kids Corp, a leading company in Latin America that offers marketing services for products and services aimed at children and teenagers, received a strategic Series A investment from SuperAwesome, the global kid-tech platform based in the United Kingdom. The deal was completed successfully at the beginning of this month and required structuring the business in several jurisdictions, including Argentina, Mexico, Uruguay, and the UK.

The investment by SuperAwesome seeks to finance the expansion of Kids Corp’s regional operations as well as to promote the launch of new solutions to empower advertisers and content creators while protecting the privacy of young audiences.

Beccar Varela advised the parties in Latin America, in coordination with other firms in the region and in the UK.

Counsel to Kids Corp

Beccar Varela advised Kids Corp and its Argentine founders with a team led by partner Daniel Levi, assisted by senior associate Enrique López Rivarola on tax matters. In Mexico, the company was counseled by Webach (partner Isaac Victoria Reyes) and in Uruguay by Bakertilly (partner Ana Laura Ghislandi).

Counsel to SuperAwesome

Beccar Varela coordinated the regional advice with a team led by partners María Shakespear (M&A), Emilio Beccar Varela and Florencia Rosati (IP/TMT), assisted by associates Luciana Liefeldt (corporate) and Carolina Muriago (labor). In Mexico, SuperAwesome was counseled by Basham and in Uruguay by Ferrere. In the United Kingdom, the firm was counseled by Osborne Clarke (partner Chris King) and by its General Counsel, Pete MacIntyre.